Hästens design collaboration with fashion designer Bea Szenfeld at Stockholm Fashion Week.
Tasked to interpret the brand, Bea Szenfeld highlighted Hästen's sense of craftsmanship and created an exclusive haute couture creation in a unique Hästens fabric.
"Since I usually work in paper and hand fold everything I make, I chose to apply this to the fabric as well. I folded the fabric into silhouettes of a horse's head using a Japanese origami technique. I have then assembled several hundred horse heads together and created a kimono with extreme volume" says Bea Szenfeld.
"Since I usually work in paper and hand fold everything I make, I chose to apply this to the fabric as well. I folded the fabric into silhouettes of a horse's head using a Japanese origami technique. I have then assembled several hundred horse heads together and created a kimono with extreme volume" says Bea Szenfeld.
Purpose: promoting the Limited Edition fabric and targeting a new, trendier audience.
Media: Event, pr, in-store communication, social media campaigns, and advertising in weekly and monthly magazines.
Result: 1. All-time high sales of Limited Edition beds.
2. Add values such as modern and good design to the brand. 3. Reach a trendier audience.
Concept & Graphic Design: Inhouse.
Media: Event, pr, in-store communication, social media campaigns, and advertising in weekly and monthly magazines.
Result: 1. All-time high sales of Limited Edition beds.
2. Add values such as modern and good design to the brand. 3. Reach a trendier audience.
Concept & Graphic Design: Inhouse.
