Hästens Global campaign
New York Times, ELLE, Dwell, Wallpaper etc.
1. Herbarium bedlinnen designed by Kasthalls chief designer Gunilla Lagerhem Ullberg.
2. New fabric colors and headboards.
Adverts online/offline, social media campaigns, in-store print materials, packaging, catalogue.
Photo: Philip Karlberg. Stylist: Joanna Lavén.
New York Times, ELLE, Dwell, Wallpaper etc.
1. Herbarium bedlinnen designed by Kasthalls chief designer Gunilla Lagerhem Ullberg.
2. New fabric colors and headboards.
Adverts online/offline, social media campaigns, in-store print materials, packaging, catalogue.
Photo: Philip Karlberg. Stylist: Joanna Lavén.
Hästens Summer Campaiign
Brochure, in-store material. Concept & Graphic Design: Inhouse. printer: Billes. Paper: Munken Polar.
Brochure, in-store material. Concept & Graphic Design: Inhouse. printer: Billes. Paper: Munken Polar.
Hästens design collaboration with fashion designer Bea Szenfeld at Stockholm Fashion Week.
Tasked to interpret the brand, Bea Szenfeld highlighted Hästen's sense of craftsmanship and created an exclusive haute couture creation in a unique Hästens fabric.
"Since I usually work in paper and hand fold everything I make, I chose to apply this to the fabric as well. I folded the fabric into silhouettes of a horse's head using a Japanese origami technique. I have then assembled several hundred horse heads together and created a kimono with extreme volume" says Bea Szenfeld.
We used the creation on all touchpoints.
"Since I usually work in paper and hand fold everything I make, I chose to apply this to the fabric as well. I folded the fabric into silhouettes of a horse's head using a Japanese origami technique. I have then assembled several hundred horse heads together and created a kimono with extreme volume" says Bea Szenfeld.
We used the creation on all touchpoints.
Purpose: promoting the Limited Edition fabric and targeting a new, trendier audience.
Media: Event, pr, in-store communication, social media campaigns, and advertising in weekly and monthly magazines.
Result: 1. All-time high sales of Limited Edition beds.
2. Add values such as modern and good design to the brand. 3. Reach a trendier audience.
Concept & Graphic Design: Inhouse.
Media: Event, pr, in-store communication, social media campaigns, and advertising in weekly and monthly magazines.
Result: 1. All-time high sales of Limited Edition beds.
2. Add values such as modern and good design to the brand. 3. Reach a trendier audience.
Concept & Graphic Design: Inhouse.
Hästens Aroma Collection
Hästens Ocean Blue Campaign
The Special Edition Ocean Blue concept is an interpretation of the iconic blue check, adding a new fresh feeling and a strong link to Scandinavian nature and its elements of pine and water.
Message: The campaign offers limited edition fabric during a specific period of time.
Media: Global digital/print advertising, TVC/Film, social media campaign, brochure, in-store materials.
Concept & Graphic Design: Inhouse. Photo: Philip Karlberg. Stylist: Joanna Lavén.
The Special Edition Ocean Blue concept is an interpretation of the iconic blue check, adding a new fresh feeling and a strong link to Scandinavian nature and its elements of pine and water.
Message: The campaign offers limited edition fabric during a specific period of time.
Media: Global digital/print advertising, TVC/Film, social media campaign, brochure, in-store materials.
Concept & Graphic Design: Inhouse. Photo: Philip Karlberg. Stylist: Joanna Lavén.
Blue Check Icon Campaign
Global digital/print advertising and social media campaigns
New York Times, Wall Street Journal, Financial Times, ELLE, Dwell, Wallpaper etc.
Copywriter: Scott Bean / N.Y.
Concept & Design: Inhouse. Photo: Fredrik Lieberath
Global digital/print advertising and social media campaigns
New York Times, Wall Street Journal, Financial Times, ELLE, Dwell, Wallpaper etc.
Copywriter: Scott Bean / N.Y.
Concept & Design: Inhouse. Photo: Fredrik Lieberath
Salone del Mobile, Milano
Event, PR and Social Media
Swedish pine trees, quotes and messages in the stand emphazises the Swedish origin, the family legacy and handmade of natural materials. Architect Thomas Sandell interprets Hästens iconic check and participates in an event and party that Wallpaper hosted.
Result: 1. The Sales Team acquire global business leads 20% over their expected goal. 2. Media attention.
Concept: Inhouse.
Event, PR and Social Media
Swedish pine trees, quotes and messages in the stand emphazises the Swedish origin, the family legacy and handmade of natural materials. Architect Thomas Sandell interprets Hästens iconic check and participates in an event and party that Wallpaper hosted.
Result: 1. The Sales Team acquire global business leads 20% over their expected goal. 2. Media attention.
Concept: Inhouse.