Brand Concept Ur&Penn. Purpose: to make the watch an important trend and fashion accessory. Execution: Film, in-store materials, catalogues, outdoor campaigns and advertising. Cost-efficient production with two models in 14 different outfits, photoshoot and filming simultaneously in two days, covering one year of marketing communication.
Results: 1. 30% increase in sales of men's watches. 2. The employees pride grew. 3. U&P became a natural part of the consumer's shopping round.
Concept & film: Bondstreet/Inhouse. Photo: Oscar Falk/LundLund.
Results: 1. 30% increase in sales of men's watches. 2. The employees pride grew. 3. U&P became a natural part of the consumer's shopping round.
Concept & film: Bondstreet/Inhouse. Photo: Oscar Falk/LundLund.
