The&Partnership (WPP) with Toyota as Client
In 2017, at the agency The and Partnership, I was as an Art Director part of the renewal of the communication for Toyota in collaboration with the Nordic hubs and the London team. We created print, digital and social campaigns, of which one was linked to a TV format and an artist/influencer to strengthen the brand in the domestic market, promoting the benefits of the hybrid´s lower gas consumption.
As part of the international agency network WPP, the team had direct access to M-Group's specialist expertise in Audience Planning and media purchasing, which resulted in us being able to identify target groups, buy media and optimize purchased, owned and earned media. We worked agile and integrated with the media analysts at GroupM and data from Google Ads, SEM etc.
The launch of Aygo X-Pose, only available online.
Landing page, digital advertising. Concept & graphic design: TAP
Landing page, digital advertising. Concept & graphic design: TAP
Toyota Selection web design
Concept & graphic design: Cecilia Eklind, TAP. Digital agency: Bombay Works.
Concept & graphic design: Cecilia Eklind, TAP. Digital agency: Bombay Works.