Sleep To Perform / Catalogue
A global content concept talking about the benefits of sleep. Purpose: Positioning Hästens as a Thought Leader and Sleep Expert, selling sleep, not only beds. Execution: Sleep research, external references. Hästens celeb sleep ambassadors like Joel Kinnaman. Campaign website, editorial content, events and speakers assignments. Planned events with TED talks Dream 2016 and a sleeping pod. Concept & Design: Inhouse. Webdesign: Inhouse. Catalogue: Inhouse & Planeta Design. Film: Pelle Hallert.