Sleeping People Brand Campaign Hästens Beds
Global digital/print advertising and social media campaigns New York Times, Wall Street Journal, Financial Times, ELLE, Dwell, Wallpaper etc. Purpose: Positioning Hästens as The Number One Sleeping Experience and a premium brand. Message: Communicating key value drivers: handmade, all natural materials, Swedish heritage. Result: The iconic blue check is equated with the worlds best bed. Concept & design: Inhouse, Grow/Stockholm, Digital Factors/San Fransisco. Photo: Martin Lidell.