Blue Check Icon Campaign
Global digital/print advertising and social media campaigns. Media: New York Times, Wall Street Journal, Financial Times, ELLE, Dwell, Wallpaper etc. Purpose: Positioning Hästens as The Number One Sleeping Experience and a premium brand. Message: Communicating key value drivers: handmade, all natural materials, Swedish heritage. Result: The iconic blue check is equated with the worlds best bed. Concept & Graphic Design: Inhouse. Copywriter: Scott Bean N.Y. Photo: Fredrik Lieberath.